18th June, 2009, USA Today
Book publishers make a move toward mobile to attract teens
The Hills' Lauren Conrad� TV reality star, author of a new novel for teens and a Kindle user � says her BlackBerry "lives" in the palm of her hand.
It's the reason she thinks technology that links books like hers to mobile devices is "a really cool idea."
"Most people my age kind of live on their phones," says Conrad, 23.
To promote L.A. Candy, Conrad's young-adult novel about a teen who becomes a reality TV star, HarperCollins is using 2D bar codes, a new technology that links the worlds of print and mobile.
The codes, on the back of book jackets, can be scanned by cameras on mobile devices and let users connect directly to supplementary Internet content, including video interviews with the authors.