3GVision and Connecthings Partner to Enhance Popularity of 2D Barcodes in France


A Universal Barcode Reader to Transform Mobile User Experience

Paris, France, December 15th, 2009 –3GVision, the leading global supplier of mobile barcode reading solutions today announced a partnership with French Connecthings, to extend use and compatibility of 2D barcode reading technology to most mobile phone models in France.

Connecthings, a pioneer in providing barcodes and contextualized-location and time based content management systems will help publishers, advertisers, government agencies and local businesses create 2D barcode campaigns and mobile applications. The campaigns will use Flashcode technology, the official national barcode standard of France as well as QR and DataMatrix barcodes. Any phone equipped with a sufficient resolution camera will be able to read all barcode types, off pretty much anything, including print, provided that the user has the Flashcode reader pre-installed on their device or downloads 3GVision’s barcode reading application, i-nigma.   
 
Intuitively easy-to-use, the i-nigma barcode reading application can already be used in the City of Toulouse to fast-track mobile subscribers and tourists to location and time based content like directional maps and timetables, printed on bus shelters and street furniture. Mobile subscribers scan Flashcode, QR and Data Matrix barcodes with their mobile phone camera and gain instant access to virtual guides of the city, maps, real-time location based messages and multimedia content.

“We are always striving to offer the best solutions to our customers and we believe that i-nigma can provide a vital element in facilitating traditional to digital connections and making mobile barcodes use more attractive in France,” said Laetitia Gazel Anthoine, CEO Connecthings. “The partnership comes amid fast-expanding use of mobile phones, including the iPhone and other smart phones and scanning 2D barcodes for quick and easy access to desired information and multimedia on the mobile web will give added value to mobile subscribers.”

“Connecthings vision and market experience will expand the opportunity for 3Gvision in France,” said Mendy Mendelsohn, CEO 3GVision. ‘By enabling customers to scan Flashcode and other 2D barcodes with their camera phone, we are making it more convenient for mobile subscribers to use barcode technology. This opens up the door for many more French customers and tourists to enhance their mobile internet experience and provides better opportunities for advertisers and marketers to reach their target audiences.”

The i-nigma end-to-end 1D/2D mobile barcode solution is comprised of a highly intuitive and simple barcode creation, campaign management and reporting platform enabling fast and reliable web service for creating and web-linking barcodes to information and promotional offers. The solution includes tools to enable real-time tracking of on-going campaign success based on number of codes scanned and response volume by location, time, user segmentation and media type enabling advertisers and marketers to instantly overcome many of the challenges of managing and planning successful campaigns, particularly real-time insight on performance and their target audience.
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